Blog category:

Social Media

Content tips: Growing music fans with Facebook ads

If you've been sharing your music online for a little while, but are struggling to get your page likes/followers from in the hundreds to in the thousands, you might want to consider running social media ads.

Joel Sadler
The virtual show is here to stay

Virtual performances have unexpectedly become the norm during a pandemic that restricts people from being in close proximity, and social media is helping artists to keep connecting with fans

Brianna Holt
The real marketing hustle for musicians

TikTok, Twitter, Instagram, Reddit, Facebook – increasingly on all these platforms artists hoping to get heard need to be clever with their online marketing. But what does that actually mean?

Rhiannon Edwards
Branding for Musicians - Creating Promo Visuals on a Budget

As an independent artist, it is important to get your visual game just right. It’s a way for fans to tune in to you and what you’re about, while also being a means to stand out from other people.

Rhiannon Edwards
Check Your Temperature: Warm and Cold Audiences in Music Marketing

In marketing, we use the terms warm and cold to categorize our audience, depending on how familiar they are with us. The warmth of the audience predicts what they're likely to do when we prompt them to buy, share, watch or listen to our product.

Joel Sadler
Getting your pages ready for social media ads

If you're luring in new social media fans with dazzling content, make sure your page is engaging, resourceful and up to date!

Joel Sadler
Eliza Shaddad: find fans using your own voice

Eliza Shaddad is a Cornwall and London based indie singer-songwriter. She’s been using Beatchain’s Fan Builder feature to reach more of her fans.

Rhiannon Edwards
Artists: don’t wait to be discovered

Running a music tech company that provides distribution to artists (among a plethora of other things), I’ve noticed that there’s a serious misunderstanding around what it takes for an artist to be successful.

Luke Mendoza
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